In the past few years, ASTROLOGY has unexpectedly received a NEW VECTOR OF DEVELOPMENT. However, this time she managed to capture the imagination of even the most skeptical investors who saw in her BUSINESS MAKING BIG MONEY. In a strange way, the outcome of the US presidential election in 2016 was the reason. According to astrologers themselves, during the election race, US residents sharply increased demand for horoscopes and various predictions, which attracted the attention of investors. The fact is that during the hot presidential campaign, young Americans from the millennial generation (born between the beginning of the 80s and the end of the 90s) lacked political and social stability. In her search, they turned to astrology - knowing what the future holds for them gave a feeling of confidence.
This is the rare case when the opinion of astrologers does not contradict science. According to a study conducted in 1982, people who consult with astrologers do this in response to stressful factors in their lives. “In conditions of severe stress, a person is ready to use astrology as a way to overcome it, although in conditions of low stress he does not believe in it,” the study said. That is what started to happen in the USA.
Back in 2014, the American Psychological Association called the Millennials the most stressed generation. And the tension in society only intensified after Trump won the election. Already in 2017, 63 percent of Americans expressed serious concern about the country's future, and the attendance of some sites publishing horoscopes jumped 1.5 times compared to 2016. The concern of young Americans for their future played into the hands of astrology as a business - in 2018, US residents spent $ 2.2 billion on “mystical services”, and the growing popularity of astrology allowed businesses to go beyond specialized websites, blogs and Instagram pages and create PERSPECTIVE STARTUPS, such as the STAR WAY astroprogram, which actively share the market and attract money.
